get a hold of The $100 Billion Allowance
The $100 Billion Allowance
By:Elissa Moses
Published on 2000-05-29 by John Wiley & Sons
|A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population.| -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. |Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth.| -Marian Salzman, Worldwide Director, Brand Futures Group |Insights from The $100 Billion Allowance have already helped Philips better connect to global youth.| -Cor Boonstra, President, Royal Philips Electronics N.V. |Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook.| -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide |Elissa Moses is one of those rare shrinks who knows how to actively listen and exactly when to ask why . . . but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs.| -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. |Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer.| -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles |The $100 Billion Allowance is filled with some wonderful insights for all marketers . . . and parents.| -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
This Book was ranked at 8 by Google Books for keyword Teen.
Book ID of The $100 Billion Allowance's Books is Kws9Tao5lb4C, Book which was written byElissa Moseshave ETAG "zJx8wjKTT3Y"
Book which was published by John Wiley & Sons since 2000-05-29 have ISBNs, ISBN 13 Code is 9780471298489 and ISBN 10 Code is 0471298484
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "230 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
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Colm Tóibíd, the award-winning article writer of The particular Get good atand Brooklyn, transforms their treatment in the elaborate family relationships concerning dads and even sons—specifically the concerns between fictional titans Oscar Wilde, Billy Joyce, W.B. Yeats, not to mention their particular fathers. Wilde loathed his particular daddy, even though well known them to be a whole lot alike. Joyce's gregarious dad horde their youngster by Ireland owing to your boyfriend's volatile composure together with drinking. Even when Yeats's pops, the latest catamount, has been it seems a beautiful conversationalist as their click is many more svelte in comparison to the paintings she or he produced. These legendary gentlemen together with the fathers who seem to served good condition these folks come still living throughout Tóibín's retelling, just as Dublin's amazing inhabitants.
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